The solid red and green backdrops serve a practical purpose which allows viewers to direct their focus on the products the models are displaying. The synergy between the models and the set creates a harmonious visual experience that is playful without being overwhelming, allowing the true stars of the show-the gift sets-to take center stage. The result is a campaign that not only embodies the holiday spirit but also showcases the brand’s products with a captivating and festive backdrop, inviting shoppers to embrace the joy and glamour of the season through Victoria’s Secret’s offerings.
Stefan Beckman is a set and event designer at Exposure NY. Exposure NY is a photography/styling agency based in New York City.