For Vanity Fair’s February 2025 issue, Viki Rutsch brings her unparalleled expertise to a feature starring actress Natasha Lyonne. Melding her mastery of floral arrangements with cinematic elegance, Rutsch crafts a visual story that spans the textured grit of New York City’s film noir aesthetics to the warm, sunset-hued linens framing a dreamy bedside tableau. Every detail echoes the dynamism that Lyonne embodies so effortlessly.
In promotion of Lyonne’s upcoming projects—His Three Daughters, Poker Face, and Russian Doll—she takes center stage in a series of iconic looks elevated by Rutsch’s distinctive touch. Draped in Loewe’s translucent designs, bejeweled Valentino creations, and timeless Bottega classics, the actress exudes a seamless fusion of high fashion and unapologetic charisma. Rutsch’s meticulous nature breathes life into every frame, from cascading floral arrangements to stark, geometric studio portraits. The designer masterfully contrasts the rain-slicked pavements of New York’s exteriors with a concluding Victorian-inspired bathtub scene, making this Vanity Fair feature a masterclass in evocative design.
Viki Rutsch is part of Exposure NY’s set designer division. Exposure NY is a photography/styling agency based in New York City.