For Warby Parker’s latest campaign, Tristram Steinberg crafts a set that blurs the line between sleek sophistication and playful absurdity, perfectly capturing Emma Chamberlain’s signature mix of wit, charm, and effortless cool. Against a crisp white studio backdrop, the design morphs from scene to scene—a retro kitchen, a ’70s-inspired office, a kiddie pool, a shower—each proving that Chamberlain can do it all, and never take her Warby Parkers off.
The visual aesthetic leans into contrast, embracing a clean, modern foundation while layering in sculptural props, warm textures, and nostalgic elements that reflect Chamberlain’s personality. Soft neutrals countered by bold tones ground the set in Warby Parker’s signature refinement, while unexpected details—a vintage telephone, glossy surfaces catching just the right light, the surreal humor of Chamberlain lounging with fins in a kiddie pool—bring an irreverence that makes the campaign feel alive. The result is a world that feels effortless yet curated, stylish yet unstaged, much like the way Chamberlain herself wears her frames.
At the heart of the campaign is Chamberlain herself, the ideal ambassador for a brand that values both intelligence and ease. Her cultural impact extends far beyond YouTube; she has redefined what it means to be stylish, making high fashion feel personal, ironic, and effortlessly cool. Steinberg’s experimental approach taps into this energy, creating a campaign that feels as dynamic and unfiltered as Chamberlain herself. The set design doesn’t just provide a backdrop; it actively reinforces Warby Parker’s brand identity. Known for merging accessibility with timeless style, the brand has built its reputation on making eyewear feel essential, not just aspirational. This campaign brings that ethos to life by proving that Warby Parker glasses aren’t just for polished moments but for every moment.
Tristam Steinberg is part of Exposure NY’s set and event designer division. Exposure NY is a photography/styling agency based in New York City.