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Chris Brooks has always been perfect at creating a story from anything whether that be everyday objects, nature, or architecture and this summer has shown us nothing else.
For RUADAH NYC’s Summer campaign, Brooks wanted to elevate the story and take the items to the shoreline, photographing the collection at an upstate beach filled with sunlight, sand, adventure and playful pool toys. He didn’t want to present the clothing in a normal way but rather entice the audience with fun and colorful objects. He used abstract compositions, edgy angles, and natural light to create a scene that felt playful and nostalgic yet still sophisticated. This campaign perfectly represents the carefree feelings summer offers and Brooks did an excellent job bringing joy to every photo.
His eye did not stop at a beach but continued in his latest work for Bergdorf Goodman. Brooks photographed the latest summer accessories the newest collection has to offer inside a run-down, old, New York apartment. He transferred a place that no one saw as beautiful and created a story with his vision. The contrast between the luxurious items and the worn-down interiors created a fashion editorial that feels authentic and not purposeful. This just shows his signature approach that has made him an esteemed photographer.
Chris Brooks storytelling is more than fashion campaigns. While he was traveling to photograph fragrances for Harper’s Bazaar Italia, he found himself seeing a vision within the city of Naples Italy. He was drawn to the narrow stress, glowing light, and never ending coastline, as a result he started to document it for his personal gain. However the magazine loved it and decided to run it as another campaign featured in Punti Dal Sole, Issue 30. Brooks was not capturing the city itself but instead he captured the emotions, revealing why the feelings cities give us stay after we have left.
Overall throughout each project, Chris Brooks reminds us that great photography is about seeing what others cannot and as a result capturing a photo that tells a 1000 words. He has discovered extraordinary places through his lens making him one of fashion’s most compelling visual storytellers.
Chris Brooks is a part of Exposure NY’s photography division. Exposure NY is a photography/styling agency in New York City.
