MAC cosmetics is showcasing the new Macximal silky matte lipstick. The collection focuses on brighter, more vibrant colors. Through the set design there are white and gray tones that make the color of the lipsticks pop out at the viewer while also offering pink, red, and orange tones to compliment some of the lipstick colors. The added hues make the image warm and soft which is the perfect tone when showcasing a smooth and silky lipstick. The colors flash throughout the video grabbing the viewer’s attention. The movement of the lights makes the faces of the models look like they’re coming towards the viewer giving them no choice but to look and admire the details and bright colors. The futuristic runway adds to the new and refreshing look MAC is looking for. Stefan’s simplicity gives room to showcase the product in a creative and clean way.