Lip-syncing to Fine Young Cannibals’ 1988 hit She Drives Me Crazy, the singer-songwriter dances, runs, and moves through the streets of New York City in a campaign directed by Gordon von Steiner. The song’s fun and fearless energy mirrors Lipa’s rebellious spirit, the bag’s modern design, and the city’s nonstop rhythm.
Set against the electrifying backdrop of New York, the campaign beautifully captures the freedom of movement, self-expression, and vibrancy of an on-the-go lifestyle. To enhance this dynamic vision, set designer Stefan Beckman crafted an adaptive space where Dua Lipa could seamlessly engage with the city—taking on her everyday activities while carrying the new Chanel 25.
Designed for those who move through life with confidence and style, the handbag effortlessly blends functionality with elegance. As Dua herself puts it, “There’s a place for my books, a place for my sunglasses…and even a place for my crystals. It’s just the perfect everyday bag!”
Stefan Beckman is part of Exposure NY’s set and event designer division. Exposure NY is a photography/styling agency based in New York City.