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Exposure NY Creative Services takes Canada Goose’s capsule collection, Snow Goose, off the grid with a fully immersive brand experience on the remote northern shores of Lake Powell, Utah.
On May 29th, set against the red cliffs and blue waters of Lake Powell, Canada Goose introduced Snow Goose with an off-the-grid, high-impact event produced by Exposure NY Creative Services. With sunrise calls, private access to ancient lands, and curated campsite accommodations, the event seamlessly blended high-concept storytelling with elemental immersion, bringing the essence of Snow Goose to life.
The setting itself became a powerful character in the story of Snow Goose’s debut–a privately owned stretch of land surrounded by petroglyphs, slot canyons, and sweeping desert vistas. Accessible by helicopter or private airstrip, the journey began long before guests even arrived.
For the contents of the trip, the Exposure team’s creative approach leaned into raw beauty and high-performance design, reflecting the Snow Goose collection itself. A standout experience brought guests to the summit of Tower Butte for a sunrise breakfast and storytelling session with cultural ambassador Eli Secody, who shared creation stories rooted in his ancestral homeland. Days also included guided horseback rides across the desert terrain and kayaking excursions through the majestic Glen Canyon, offering immersive ways to engage with the land’s striking natural beauty. Nights featured candlelit dinners in the canyons, and live music, including a concert by Casey MQ.
Through visionary storytelling and innovative design, Exposure NY Creative Services delivered more than a brand activation—they built a world. With expert coordination across infrastructure, hospitality, and site design, the team transformed a challenging environment into an immersive brand experience. The Snow Goose launch didn’t just provide a platform for the release of the new collection; it demonstrated the power of place-based storytelling done at the highest level. As Exposure continues to redefine what brand moments can be, this event stands as a bold example of memory-making in motion.
Creative Services is part of Exposure NY’s creative production division. Exposure NY is a photography/styling agency in New York City.
