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North of the Map: Exposure NY Creative Services Designs a Polar Expedition for Canada Goose’s Snow Goose FW25 Capsule
Exposure NY Creative Services crafted a four-day expedition in Churchill, Manitoba, bringing to life Canada Goose’s Snow Goose FW25 capsule in the heart of the tundra. The team created an immersive experience that connected guests directly with the raw, delicate, and endangered environment that inspires the collection.
From November 16 through 19, the northernmost edges of Manitoba became the backdrop for a high-impact brand experience that blended intimate exploration with elemental storytelling. Guests engaged with Polar Bears International, traveled across the tundra in Tundra Buggies for polar bear viewing, and experienced fireside evenings, curated dinners, and immersive activities such as snowshoeing, sauna sessions, polar plunges, and dog sledding. Every moment offered carefully designed opportunities for reflection and connection with the landscape.
Churchill, known as the polar bear capital of the world, became a living character in the narrative. Guests witnessed the fragile ecosystem firsthand, experienced the tundra’s vastness, and connected meaningfully with both place and story.
At the heart of the experience was the newly released Snow Goose FW25 collection. The Exposure team’s creative approach channeled the capsule’s balance of refinement and wilderness, crafting environments that elevated its sculptural silhouettes and technical precision. From tundra-side gatherings to curated outdoor experiences, every detail reflected deep respect for the land, its history, and its future.
Through visionary direction and meticulous execution across hospitality, production, and site design, Exposure Creative Services built an expedition that went far beyond a traditional launch. Snow Goose FW25 became not just a collection debut, but a rare encounter with a place, one that revealed the quiet power of the North and our responsibility to protect it.
Creative Services is part of Exposure NY’s creative production division. Exposure NY is a photography and styling agency in New York City.
