The campaign features professional tennis player Naomi Osaka, who believes it is important that the pieces are versatile, gender-neutral, and timeless (but still trendy). The collaboration captures her personal style and personality with its use of bright colors and camouflage prints. Osaka describes the collection as “Something for everyone. Powerfully yourself. Functional meets fun.” In the behind-the-scenes footage, Osaka collaborates with Shibon, letting us in on her personal styling tips which include incorporating creative layering techniques. The BTS incorporates lots of layering with jewelry styled unconventionally over sneaker laces and with pieces from the collection such as the long-sleeve mock-neck tennis top, the tennis vest, and the woven tennis pants.
Shibon Kennedy is part of Exposure NY’s styling division. Exposure NY is a photography agency / stylist agency in New York City.