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Gucci brings together fashion, music, sports, and global culture to create their latest FW26 Primavera Campaign, with casting by DM Casting. The campaign features unexpected but internationally known names including BTS’ Jin, Shawn Mendes, Rico Nasty, EsDeeKid, NINGNING, Tom Brady, Xiao Zhan, Lee Young Ae, and Alex Consani.
This outstanding campaign was photographed by Michal Chelbin, and it is placed in a rustic Italian interior inspired by Gucci’s Florentine roots. The setting reflects a softer appearance for Demna’s FW26 collection, balancing everyday luxury with bold leather, fur, sequins, and unique fabrics. A few exceptional looks are Jin in a leather motorsports jacket, Rico Nasty wrapped in a long cream coat, Shawn Mendes in a shinny muscle tee, and Alex Consani in a dramatic sequined purple dress.
The casting is what makes this campaign especially brilliant. DM Casting brings together a huge group of talent that are from completely different corners of culture and fame, creating a lineup that feels unexpected and very memorable. From K-pop and underground UK music to American football and high fashion DM Casting did it all. Each personality brings a version of their own edge that makes this campaign extremely high fashion and culturally relevant.
DM Casting is a part of Exposure NY’s casting directors. Exposure NY is a photography/styling agency in New York City
