The new perfume line is built for the future; each bottle has a customizable, digital sign built into the bottle that can be changed from your phone. The bottles are also reusable and rechargeable, with a design inspired by canisters (called borraccia) that are meant for explorers on mountain expeditions. George’s use of metallic mountaineering gear made the models look like astronaut explorers on a distant planet, truly capturing the vision for the new perfume line.
George Cortina is a part of Exposure NY’s styling division. Exposure NY is a photography/styling agency based in New York City.