On December 1st, Exposure NY Creative Services and Event Producer Mark Seed transformed the Tesla gigafactory in Sparks, Nevada into a celebratory launch party for the long-awaited Tesla Semi Delivery Event. CEO Elon Musk took to the stage with Senior Manager for Semi Truck Engineering, Dan Priestly, and announced the delivery of the first all-electric Class 8 Semi trucks to corporations PepsiCo and Frito-Lay.
The event was live streamed to over 2 millions viewers on Twitter, but only in-person guests got the chance to enjoy the artistic installations of the groundbreaking vehicles. While wandering around under translucent red draping, guests admired the newest Tesla technology, the components of which were illuminated by purple and blue LEDs. Some even got to step inside the driver’s carriage of the new Semi and take a look at the future of business-to-business transportation!