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During Aspen Art Week, Exposure NY Creative Services partnered with Balmain Paris to create an immersive experience surrounding the house’s latest collection and its new creative direction.
Set within Hotel Jerome, one of Aspen’s historic Auberge Resorts Collection properties, Exposure transformed a suite into a space where fashion and art could exist together. Throughout the art fair, the suite was open to the public, offering guests an intimate setting to experience a selection of Balmain pieces within a carefully considered environment.
The experience began with a private cocktail gathering on Tuesday, July 29th, hosted for a select group of Balmain team members and guests. The following evening, the celebration continued with an intimate dinner on the front lawn of Hotel Jerome. Guests were welcomed with cocktails, beverages, and a selection of canapés before transitioning into an elegant seated dinner for 40 guests.
Thoughtful details shaped the experience throughout, from custom napkins and bespoke ice cubes to the atmospheric setting of the lawn. A live violin performance accompanied the dinner, adding a layer of intimacy and elegance to the evening, while Hotel Jerome provided hospitality for the event.
Together, the suite presentation, private cocktail, and dinner created a cohesive expression of Balmain’s new creative chapter, bringing fashion, art, hospitality, and music together during one of Aspen’s most celebrated art moments.
Creative Services is part of Exposure NY’s creative production division. Exposure NY is a New York City based photography and styling agency specializing in concept-driven visual storytelling.
