Creative Services for Balmain at Sag Harbor

On July 17th, 2026, Exposure NY Creative Services partnered with Balmain Paris to host acocktail experience in Sag Harbor, New York. The event underscored the brand’s entrance into a new era under Creative Director Antonin Tron, one defined by precision and sensuality. Held at a private residence on Noyac Road, the evening was designed as a physical expression of this evolution, grounding the codes of Pierre Balmain. Architectural silhouettes and the power of the female form were brought to the forefront through a vision of minimal opulence. The property’s circular pool served as the main focal point, surrounded by mannequins styled in the collection. The spatial design used a palette of cypress and malachite, accented by silver details. Set along the waterfront, the mannequins were showcased against the bay in natural evening light, while architectural florals, featuring dark greenery and minimal branches, anchored the space.

The cocktail gathering moved with the sophisticated tone of the new Balmain. Set to an ambient soundtrack provided by DJ Pamela Tick, an intimate crowd of Balmain VICs and friends of host Kaki Swid gathered to experience the brand’s latest creative chapter. Boutique catering partner Little Gem NYC executed the food and beverage program, offering a curated selection of bite-sized dishes and specialty cocktails. Together, every element aligned to reflect the effortless, understated luxury of the new collection.

Creative Services is part of Exposure NY’s creative production division. Exposure NY is a New York City based photography and styling agency specializing in concept-driven visual storytelling.