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Salt & Stone has built its signature style around nature, simplicity and performance. Photographer Cornelius Kaesses has captured their essence in the brand’s latest campaign for the Lily x Yuzu Perfume. Through his polished visual language, Kaess creates imagery that feels both sophisticated and aspirational because he balances the raw natural landscape with the clean beauty that defines the brand.
Throughout the campaign, Kaess uses light, texture, and composition to emphasize the tangible qualities of Salt & Stone products. The use of sunlit coastlines, weathered rock formations, and expansive horizons provides an outstanding backdrop that reinforces the brands philosophy of creating high end products inspired by nature. Every image feels intentional, allowing the products to speak for themselves by coexisting with the environment surrounding it.
Kaess continues to transform everyday moments into cinematic scenes. His ability to capture the subtle details creates imagery that feels immersive. His photography allows us to look past the product itself and see the bigger story being told.
Cornelius Kaess has once again proven his talent for translating a brand identity into a compelling visual story. He has a unique eye for brand aesthetics, especially for this campaign for Salt & Stone. This campaign feels timeless, elevated, and connected to the outdoors. The imagery reinforces Salt & Stone’s commitment to wellness through beautifully crafted design.
Cornelius Kaess is a part of Exposure NY’s photography division. Exposure NY is a photography/styling agency in New York City.
