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Gucci’s latest summer campaign, Gucci Monte Carlo, transforms the glamour of Monaco into a cinematic story of movement, possibility, and escape. Set in Monte Carlo’s iconic pools, coastlines, and beautiful water, the campaign captures the iconic cast of characters spread between destinations that embodies the elegance and spontaneity of a Mediterranean summer.
For Casting director DM Casting, the campaign is a prime example of how thoughtful casting can enhance a luxury fashion narrative. Gucci relies on diverse and expansive casting to bring depth and authenticity to the story. The cast includes industry standouts Anok Yai, Amelia Gray, Kayako Higuchi, Ibrahima Kane, Tian Xi Wei, Elisabetta Dessy, Emma Koch, Felix Friedman, and Samuel Watson. They all bring a unique presence to the campaign’s visual language.
One of Gucci’s primary goals is to be committed to showcasing a wide spectrum of talent. Anok Yai’s commanding elegance, Amelia Gray’s modern edge, Kayako Higuchi’s refined sophistication, and Ibrahima Kane’s effortless charisma create a dynamic balance across the imagery. All together the cast represents different backgrounds, perspectives, and aesthetics that capture a vision of contemporary elegance shaped by diverse perspectives.
The campaign is photographed throughout Monaco’s sun-drenched landscape that pairs well with Gucci’s signature silhouettes like Flora prints and heritage accessories. The result is a narrative that embraces individuality that still captures summer adventure.
Gucci Monte Carlo demonstrates how unique and strong casting continues to be impactful for storytelling. The campaign proves that casting is not about who is simply wearing the clothes but instead who can bring an entire story to life.
DM Casting is a part of Exposure NY’s casting directors. Exposure NY is a photography/styling agency in New York City.
