Half artist, half expert technician, still life photographer Joel Stans epitomizes dynamism. With a background in conventional sciences—and years of art lessons, which began when Stans was still a boy—the accomplished Stans is at no shortage of words when it comes to talking art, music, or of course, photography. His penchant for art originally led him towards a career in painting. He would take photographs to use as the subject for his paintings and one day when an art director stumbled upon a photo he was using for a new canvas he was suddenly opened up to the idea of exploring the artistic medium of photography.
Stans approaches all of his subjects as works of art—developing the color palate and arranging the composition to give life to something inanimate. “A good still life?” he says “If you can make something look like architecture or a sports car, then you’re doing well. All of a sudden it’s not just a perfume bottle, it’s more Frank Gehry.” Stans brings this techinque to a wide array of clients. His advertising clients include Bloomingdale's, Coach, Michael Kors, Victoria's Secret, YSL and LeSportsac. His editorial clients include Departures, Wallpaper, W Magazine and Instyle.