Photographer and Director Matt Hranek has spent the last 20 years of his life travelling to the corners of the globe on assignment. Photographing and writing about some of the world’s most desirable destinations, Matt’s images capture the people, place, and objects that embody the American spirit. His work has appeared everywhere from editorials in Bon Appetit, Conde Nast Traveler, Martha Stewart Living, and Town and Country to commercial work for J Crew, Russ and Daughters, and Paris Flea.
His photographs and tales turned into the widely received blog, “The William Brown Project”, where he regales his followers with stories of his elusive findings and exotic tastings. The Esquire Network was such a fan of Matt’s blog that it inspired their most recent series “Alternate Route”, that captures the spontaneous adventure behind every photograph. The six episode series follows Matt as his passion and curiosity take him through Maryland, Chicago, Everglades, Charleston, and Montauk where he embarks upon everything from handcrafted denim to quinoa distilled whiskey.
Growing up in upstate New York, Matt spent his days hunting and fishing and his evenings in the kitchen; with a mother from Italy and father from the Czech Republic, the kitchen was always a buzz with either gallons of red sauce and meatballs or piles of pierogies and kielbasa. His love of food and cooking grew up as Matt did and translates into his work on and off camera. When not photographing delicacies, Matt can be found on his 130-acre farm, not too far from where he grew up, still hunting, fishing, and occasionally turning one of his pigs into a homemade charcuterie.